A 1954 classic that continues to dispel false beliefs and inform the statistically naive. Huff's direct and witty style exposes how advertisers, government and the media mislead their audiences through the misuse of statistics. Huff then explains how the reader can see through the smoke and mirrors to get to the real meaning--if any--of what is presented.

Table of Contents :
---------------------------
Acknowledgments 6
Introduction 7
1 The Sample with the Built-in Bias 11
2 The Well-Chosen Average 27
3 The Little Figures That Are Not There 37
4 Much Ado about Practically Nothing 53
5 The Gee-Whiz Graph 60
6 The One-Dimensional Picture 66
7 The Semiattached Figure 74
8 Post Hoc Rides Again 87
9 How to Statisticulate 100
10 How to Talk Back to a Statistic 122

Size : 4.79 MB
Download :